Latin American beauty brands to support now and forever

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To be honest, no actually need an excuse to buy new cosmetics. This month, however, we have a good reason to spend our hard-earned money as Hispanic Heritage Month (or Latino Heritage Month as it’s been called in recent years) has officially kicked off.

There’s no better time to celebrate the Latinx community. And luckily, there’s an array of Latinx-owned beauty brands available to browse online and in-store, making it easy to show your support during and after the holiday

Becky H, Selena Gomez and other stars entered the beauty space with makeup items that quickly became holy grails. Plus, brands like Luna Magic, Bomba Curls, and Sweet Street Cosmetics offer products that will not only pack a punch, but also make you feel like a real chingo.

With that, add some more beauties to your collection with our list of brands below!