Elon Musk sells Burnt Hair perfume — yes, really

Elon Musk lives up to its name.

The entrepreneur announced a new business in addition to his companies SpaceX and Tesla – the perfume “Burnt Hair”. Updating his Twitter bio to “perfume salesman”, Musk discovered which he called “the best fragrance on Earth” on social media on October 11.

On Twitter, the businessman talked about his decision to create the perfume brand The Boring Company.

“With a name like mine, getting into the perfume business was inevitable,” he wrote about his fragrant surname. “Why did I struggle with this for so long!?”

The website has a picture of a red glass bottle with “burnt hair” written in silver cursive letters and “burnt” written in bold. As for what it smells like perfume website said it was “the essence of abhorrent desire.”

“Just like bending over a candle at the dinner table, but without all the hard work,” the site says. “Stand out in the crowd! Be noticed when you walk through the airport.”