Get a new Skims bra from Kim Kardashian

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Get a new Skims bra from Kim Kardashian

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The Kim Kardashian shapewear empire expands into new categories.

Reality star Skim brand running new collection of bras on Tuesday, featuring a range of styles that Kardashian called “the most comfortable bras you’ve ever worn” in an Instagram video earlier this month.

While the brand also sells bralettes, Fresh Drop offers a selection of underwired styles, which it has named the result of “three years of development” including “a year of fit and wear testing.”

“I’ve always found bras so uncomfortable and embarrassing,” the 41-year-old shapewear mogul explained in the video, saying that her bra was once “the first thing.” [she] took off when [she] I came home”.

“We started developing underwired bras because I really wanted to learn how to combine the comfort and ease of a bra with the shape and support of an underwired bra,” she added.

In true Skims style, the collection also appears after the headlines of an ad campaign starring Brooke Shields, Chelsea Handler, Juliette Lewis, Cassie and more.

From $ 44 to $ 58 and in sizes 32A to 46DD (sizes varying in style), eight new bras are available, all in the brand’s signature neutral shades.

Brooke Shields in brown Skims bra and tights — Brooke Shields wore the latest Skims styles in the campaign.

Among the offers? A mesh No Show collection that is designed to remain invisible under clothing and includes Balconette Bra Unlined Unlined ($ 58) that Shields (57) and Cassie (36) modeled on the campaign.

Balconette Bra Unlined Unlined ($ 58)

Cassie told Page Six Style that there is no fear of undressing for a session, saying, “I’ve also come to a place where I love my body for everything that’s been done for me and my family, and embrace it as it is. I think this campaign is celebrating that. ”

The premiere also includes the Weightless collection, which offers a “bra-less feel” and the Naked collection, which promises a “second skin” fit.

But given Skims’s quick selling history, these styles won’t be around for long. Buy fast before your favorite items are off the shelves.