How Kylie Jenner used makeup as a tool to fight her insecurities

Kylie Jenner wants you to know that her beauty brand is anything but deep.

The founder of Kylie Cosmetics fully entered the cosmetics space back in 2015 with the successful launch of lip kits. Fast forward to now and she has since built an empire.

During an exclusive interview with E! News on Aug. 24, the reality star revealed that launching her own products was a no-brainer given her deep love of makeup. In fact, Kylie explained that she looked at makeup as a positive outlet for feeling insecure.

“I think that was the crux of my makeup obsession,” she told E! news Francesca Amicer Ulta Beauty x Kylie Cosmetics Event to Launch Plumping Gloss. “That’s what made me fall in love with makeup, the expression behind it, and the creativity behind it.”

While Kylie sees beauty as a means to boost her confidence, she also believes that staying true to herself is imperative in her career.