Kanye West and Candice Swanepoel meet

Get ready for Canye.

Page Six learns that Kanye West is actually “dating” Candice Swanepoel. But sources also tell Page Six that it’s not exactly true love – in fact, they say it’s the “BS” for sunglass crafting.

Conveniently, the Swanepoel is the face of Yeezy GAP sunglasses, and the pair was partying together at a New York Fashion Week event. In the West, familiar with marketing, it is not lost that a well-publicized romance would work wonders for the brand’s profile. (Meanwhile, dating one of the most beautiful women in the world doesn’t make West look bad.)

According to TMZ, after the festival where they had fun with Chris Rock, they both drove West’s SUV and went to the same hotel. Meanwhile the source said ET“Kanye and Candice are dating and their relationship is new … They came together through fashion and creativity.”

But our informant says it’s mostly a “PR feat.” Swanepoel, coincidentally (think?), Was also the face of Kim Kardashian’s new Skims campaign.

West was also associated with Julia Fox and Chaney Jones.

This week, right after adopting the new sunglasses (or SHDZ as he calls them), West ended his relationship with the Gap, saying they hadn’t kept all their promises.

In an email to Gap employees received by Page Six Style, Gap Brands president and CEO Mark Breitbard confirmed the partnership was a kaput.

“While we share the vision of delivering high-quality, innovative, usable design to all people thanks to the unique omni experiences of Yeezy Gap, How we are working together to realize this vision that is not adapted. And we decide to end the cooperation ”- he wrote.

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In March, Swanepoel was there seen cozy in Paris with Kylie Minogue’s ex-boyfriend Andres Velencoso.