Where is ex-Sony Executive Per Sundin now?

Netflix’s drama series “The Playlist” revolves around the true story of Spotify, one of the most renowned music streaming platforms.

The show follows co-founder Daniel Ek as he works with his business partner Martin Lorentzon, legal chief Petra Hansson and CTO Andreas Ehn to build the streaming platform from scratch.

When a Sony executive named Per Sundin shows an interest in them, it shows that Spotify has a presence in the Scandinavian music business. Sundin is helping Daniel’s business by joining forces with the Universal Music Group. We looked into Sundin’s life because we were interested in how he helped Spotify become one of the best places in the world to stream music.

What is his name?

Per Sundin was the Managing Director of Sony Music Entertainment when Daniel Ek created Spotify. He was responsible for building the company’s reputation in Scandinavia. Sundin was fighting piracy at the time, causing record labels to lose a huge amount of money. Due to the rise of illegal music, Sundin had to let some of his employees go.

A few months before Spotify launched, Sundin left Sony to join Universal Music Group as president of the company’s Scandinavian arm and also as Managing Director of Universal Music Sweden. In 2008, Sundin was the first record label music businessman to partner with Spotify. When people in the music business thought the streaming platform wouldn’t work, Sundin defended the company.

In 2014, Sundin spoke about the importance of Spotify at a meeting of Universal Music Group executives. “Look at the data! We are moving from free to premium. We’ve stopped piracy. “This one [Spotify] is the future, and you can’t stop it,” said the executive at the top, according to the show’s source material, “Spotify Untold.” Sundin is also the manager for the late Swedish DJ Avicii, whose real name was Tim Bergling, has brought.

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What happened to Per Sundin?

Until September 2019, Per Sundin was President of Universal Music Nordic Region and Managing Director of Universal Music Sweden. He held these positions for eleven and a half years. He then went on to work as CEO of Pophouse Entertainment, where he still works. At Pophouse, Sundin collaborated with ABBA’s Bjorn Ulvaeus. The company creates, buys and builds brands in the music business.

Sundin’s company works closely with ABBA and Swedish House Mafia. They also own the master recordings and the publishing rights for Avicii’s music. Sundin left two key jobs at Universal Music Group to join Pophouse, but he didn’t leave the company completely. He continued to work for the company as non-executive chairman of Universal Music Nordic Region.

Sundin said in a statement at the time: “I am extremely proud and grateful to continue working with Frank Briegmann and the amazing UMG Nordics family as I step into my new role, and for the opportunity to start a new project in the entertainment business as CEO for Pop House Group.”

Sources say Sundin lives in Stockholm, the capital of Sweden. Jenny Fant Sundin was his wife for 28 years. Sundin said the couple would split in July 2022. He and his wife Jenny have three children and a dog named Khal Drogo. Sundin also serves on the board of the Tim Bergling Foundation. This group is working to get suicide recognized as a global health emergency and to remove the stigma surrounding mental health problems.

(CelebrityAccess) – STOCKHOLM – Per Sundin is currently the MD of Universal Music Sweden and the President of Universal Music Nordic Region. He will resign from both positions on 1 September.

Stockholm-based Sundin has become the CEO of Pop House Group, which was founded in 2014 by ABBA’s Bjorn Ulvaeus. The main goal is to create unique live events that represent and help promote the ABBA brand.

In addition to his new job at Pop House, Sundin will also take on the role of Non-Executive Chairman of Universal Music Nordic Region. In this role, he will continue to report to Frank Briegmann, the CEO and president of Universal Music Central Europe and Deutsche Grammophon. Frank Briegmann also gets a seat on Pop House’s advisory board as a representative of Universal Music.

Sundin said of the deal: “I am extremely proud and grateful to continue working with Frank Briegmann and the amazing UMG Nordics family as I move into my new role, and for the opportunity to start a new venture in the entertainment business. start. as CEO for Pop House Group.”

Briegmann added: “Per and I have worked together in a close, trusting and successful manner for many years, and I am delighted that we will continue to work together under this new plan.” ABBA’s amazing, timeless work has great potential for generations to come, and I’m excited to be working with Per to give fans even better experiences and bring more attention to the artists around the world.

Universal Music Group said today that Per Sundin, who is currently general manager of Universal Music Sweden and president of the company’s Nordic region, will leave his current job on September 1 to become CEO of Pop House Group. At the same time, he will assume the new position of Non-Executive Chairman of Universal Music Nordic Region, extending his long-standing relationship with the company.

Bjorn Ulvaeus, one of the people who founded the band Abba, started Pop House Sweden in 2014. Its main goal is to create live events that represent and help promote the Abba brand. So much for the Pop House Hotel, the dinner show “Mamma Mia! The Party”, the Abba Museum in Stockholm and the concert and event venue Cirkus, which is also located in the capital, are some of the things that have started.

Sundin will continue to report to Frank Briegmann, the CEO and President of Universal Music Central Europe and Deutsche Grammophon, in his new role at UMG. Briegmann will also serve on Pop House’s advisory board as a representative of Universal Music.

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Universal Music Central Europe also said a number of executives in the Nordic region have been given new jobs. On September 1, Bjorn Rogstad, the General Manager of Universal Music Norway, Kimmo Valtanen, the General Manager of Universal Music Finland, and Joakim Johansson, the General Manager and Marketing Director of Universal Music Sweden, will each assume the position of General Manager of their respective countries. . Together with Casper Bengtson, who will retain his position as Managing Director of Universal Music Denmark, these executives will form the new executive management team for the region.

Sundin said: “I am extremely proud and grateful to continue working with Frank Briegmann and the amazing UMG Nordics family as I move into my new role, and for the opportunity to start a new venture in the entertainment business as CEO for Pophouse group.”

Briegmann added: “Per and I have worked together in a close, trusting and successful manner for many years, and I am delighted that we will continue to work together under this new plan.” Abba’s amazing, timeless work has great potential for future generations, and I’m excited to be working with Per to give fans even better experiences and bring more attention to the artists around the world.

About the other Scandinavian promotions, Briegmann said: “As a music market at the forefront of streaming and digital transformation, the Nordic region continues to play an important role in the future development of the global music ecosystem.” Congratulations to Bjorn, Joakim and Kimmo on their own name as Managing Director. Together we will continue to make it easier for creative people in all our Northern European countries and beyond to work together.

Klas Bergling and Anki Liden, the parents of the late DJ, can devote more time to the Tim Bergling Foundation, which has helped people and groups deal with mental illness and suicide prevention.

Klas Bergling said: “Pophouse has presented a concrete concept and plan for the long-term care and development of Tim’s musical heritage.

“Through this deal, we are also securing the long-term finances of the Tim Bergling Foundation. This gives the Foundation the opportunity to deliver on its promises to support important issues such as the mental health and well-being of young people.

“We spend all of our time working with the Tim Bergling Foundation.

“The foundation has only been around for a few years and a lot still needs to be done.”

Pophouse Entertainment is known for creating music and entertainment companies that build brands, such as the new ABBA Voyage show in London, which has been acclaimed by critics.

Pophouse CEO Per Sundin signed Avicii with Universal Sweden in 2010. At the time, he was the CEO of Pophouse.

Sundin said: “Not only was Tim one of the best DJs in the world, but he was also a very creative genius who always did things his own way, mixing genres, breaking rules and making music history.”

“I have followed him all his life, and it is an honor and a pleasure for me and the entire Pophouse team, along with the Bergling family, to take care of his music and introduce it to new generations of listeners around the world. .”

Avicii first became known in 2011 when his song “Levels” was nominated for a Grammy. In 2012, he collaborated with David Guetta on the song “Sunshine”, which was also nominated for a Grammy.

He became even more famous when his mega-hit Wake Me Up was released in 2013 as part of his first studio album True. In 2015 he released his second album Stories.

During his career he worked with many big names in music such as Chris Martin, Nile Rodgers, Adam Lambert and Rita Ora of Coldplay. He also produced music for artists such as Madonna, Coldplay, David Guetta and Tiesto.

Tim, the artist’s third and final album, was released after his death in 2019. The money from it went to the Tim Bergling Foundation.

This happened after Pophouse bought the master recordings and publishing rights to the Swedish House Mafia back catalog and formed a joint venture with the members of the group to build their brand and make it bigger around the world.

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